(1) If you spend more, you're taxed more. Obviously this is better for poorer people, who spend less, but also for rich yet reserved people, who keep most of their money in the bank (which lends it) and are earning an income (=productive). Both will not penalized.
(2) It's much hard to raise, because people will just stop buying stuff, which is much easier than quitting a job to not pay income tax
(3) Being uniform, it doesn't choose favorites. Everything is taxed the same