I do have a Hugo blog, and I agree that pretty much all static-site generators are too nerdy for most potential users.

WordPress is still around, and I recommend it. It's more "social" than ever in some ways, and the built-in comments are looking better and better as the years go by. (I use Disqus to moderate the comments for more than a dozen blogs in one network, but for an individual blog, I prefer the native WP comments.)