As a native speaker, it's a terrible headline. It took several attempts and one coffee to parse it.

My wife, a Dane with a Masters in English Literature... "that's an appalling headline." The author has smashed in every keyword in an attempt to hook people from the beginning with the IKEA keyword.

Ideally it would be something like "Ingka Centres, IKEA's shopping mall arm, plans U.S. entry in major play"

I expected more from Reuters. The author is Swedish, and it's not even a sentence structure that makes sense in Scandinavia.

Maybe this is next level clickbaiting. I'm a native English speaker and I had to click on the article in the hope of understanding what the headline was supposed to be saying.

Normally I just go straight to the comments on HN for the useful content. And in this case, the better headline is already posted in the comments...

I still don't understand what does it mean.

I'm native English and my brain is still struggling to parse this headline.