Yep, +1 from me.
They put a PR reviews scoreboard on the TV that displayed a random metrics dashboard and we immediately started teasing each other about it and did more PR reviews as a consequence.
We liked it because it wasn't seen by anyone else apart from engineers taking a coffee break. Many people ignored it and noone thought less of them. If they told me a part of my bonus would be tied to my PR high score, I would be seriously demotivated.
But all in all - I think that just proves gamification works. What you're using it for is what matters in the end.