My impression was cruise was sort of the established players efforts to throw GOBS of money at a space they were worried about. Ie, a place that measures progress in part based on just expense.
Ie, waymo's tech is interesting but we have cruise so we are OK. Or tesla's tech looks interesting, but we have cruise.
I'd love to know what the kit they use for self driving costs. It looks monumentally expensive when you see one of their cars driving around.
I'm interested in MobileEye's next version of tech - wish they'd be pushing harder or did the Intel borg swallow them? They seemed to have a practical and pretty reasonably priced approach.