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Does anyone have thoughts on why they included r/Fortnite in the initial beta?

My best guess is that it sees such high traffic & is populated with non-crypto focused Reddit users. Let's the company get a big dataset with a group of consumers who aren't predisposed to Crypto.

I reached out to Reddit for comment but they just gave me a classic canned response.

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This launch involves two subs, r/fortnitebr and r/cryptocurrency, and builds from an existing centralised version that r/fornitebr, among a few others, was already using. So this moves their points onto the Ethereum blockchain. It is indeed interesting to expose non-crypto users to the Ethereum version. For instance, of the two subs r/fortnitebr has so far 4x the number of transactions and new addresses despite being roughly comparable in subscriber size (it has more active visitors by roughly 2.5x). Personally i think that speaks commendably to the ux that Reddit has been able to achieve.

It's targeted marketing for people with low wisdom and high interest in chasing trends and buying worthless charms.

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