'brain floating point' is also bad, but no one cares because it's just bfloat16. If this becomes popular, it will just be tf32 or tfloat32 or something.
I wouldn't worry about it. Looks like the Anandtech article [1] doesn't either :)
> bfloat16, a format popularized by Intel
[1] https://www.anandtech.com/show/15801/nvidia-announces-ampere...