I think that you are confusing two things. An airdrop with "free money" and an actual experience with community points and collectibles (like badges) that you mainly earn.
https://nymag.com/intelligencer/2017/07/steve-bannon-world-o...
For what it's worth, that actually happened but with real money instead, there were entire local economies in Macedonia and other countries simply financed by the advertising income of "fake news" sites: https://money.cnn.com/interactive/media/the-macedonia-story/