Unreal Engine's old business model were exactly that, get you excited with demos and sign up ( paid ) for their engine. And it was the same with UE 3 and UE 4. But in 2015 all that changed. It was open sourced on Github, it has a very sustainable revenue model due to the explosion of Mobile Gaming, the Gaming industry as a whole is now bigger than Movies and Music industry combined.
I think it is fair to say EPYC no longer has the incentive to do that with UE 5. And because it is / will be open source, they can now actively work with many different partners ( Hardware such as Sony and Microsoft and other publishers ) to make sure those technology works as intended.