So he just sits around day after day watching his business go down the toilet.
Or worse, they run it out, go back to work, then there's another lock-down because infection rates go up. Now they're not eligible for unemployment at all because they haven't paid into the system for too long.
(At least that's how it works in the three states where I have experience filing for unemployment. I doubt that California lets people collect money forever.)
There's a long history of this happening in the USA if you're interested: https://www.amazon.com/High-Cost-Good-Intentions-Entitlement...
He should pay his employees more money.
You can't just pretend that every business can magically afford to raise wages. This isn't Apple paying kids in China 50 cents to build an iPhone they sell for $1,000, this is a local business that's probably barely able to pay the founder a middle-class salary in the best of times.