Bitwig 400$, expensive, but closer to the goal and it seems that it provides more content.
But it's still the underdog. If it becomes more popular I'm sure the price will go up at some point.
Of course this is only attractive to a smaller part of the DAW market. People working in recording, mixing and mastering will not find any value in those things.
Also people working in media composing have tended to prefer Cubase or Logic because the arrangement view in Live was pretty bad up to version 10.
Also if you buy a midi controller in many cases you get a free version of Live which is plenty for people getting started.