Look at someone like Billie Eilish and her Apple Music-exlusive content. Obviously not literally "rock", but becoming a global star is still very much a thing.
https://www.youtube.com/watch?v=kpx2-EMfdbg
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correction! rolling stone not nytimes. edit
What a mess we are in culturally.
I hope she makes an enormous amount of money while she's popular and has a smart enough brain to bank it for when she is not.