I see it more as kind of like jewellery for dogs. Some people just don’t know what to do of their money. And there is always a kind of stingy pleasure in buying stuff that is slightly too expensive for you. Even people with modest revenues like to buy the cheapest item they can afford at the Hermes store. But you get deprived from that stingy pleasure when you have cash coming out of your ears. Apple (and art dealers) provide a valuable public service by selling to those people some piece of junk that makes them feel like struggling consumers again.