There are a couple "frameworks".

Situation>Problem>question>Answer

There is an SPQA for both YOU and your target audience.

What's the problem? Why is it hard? What's the solution? In one sentence, this is your main idea.

Recipe for a five paragraph essay or blog post:

Paragraph 1 1. Main idea 2-4. Supporting points 5. Conclusion

Paragraph 2-4 Reiterate supporting points + issue, cause, solution(s) and supporting points

Paragraph 5 Conclusion + supporting points Transition: New ideas, concepts, studies to conduct or angles