93% of Steam Users Born on January 1st
thenobleeskimo.com
thenobleeskimo.com
Regards,
bob@bob.com, aged 65-99, top executive position in steel industry, sole maker of all purchasing decisions, yearly budget 5mio-20mio USD.
I hope this is not a serious article. They seriously think people take their time to fill legit birthday dates online? 1st January is usually default. The thing people usually pick randomly is the year since the default is usually too young.
I think it's obvious that Gabe is being pretty sarcastic.
Considering he created and runs an incredibly successful game development and distribution company who's target market is people under 25 years old it's pretty reasonable to asssume that he has half a clue about his target market.
comScore also released an announcement a while ago saying that gamers actually represent all markets segments, showing the potential of in-game advertising (which has been growing both in revenue and number of advertising in the past years).
So Gabe's target market should be a very broad one not only gamers "under 25 years old", specially since his main product is a platform (Steam).