For instance, I don't believe that I'm conservative at all, but my liberal friends and family tend to classify me as "conservative". I find it baffling because most of my beliefs are pretty permissive. Ask me about any individual stance, and I can assure you that the answer will most likely be a liberal one. But I'm considered "conservative" because my ideas are not all Liberal(with a capital-L). For instance, there's nothing particularly conservative about believing that biological sex has a determining(or at least predicting) factor on a person's behavior and preferences, yet because this is a stance that today's Liberalism looks down upon, it's considered de facto conservative merely on that basis. The same goes for things like libertarianism and having negative conclusions about socialism. They don't really have anything to do with being conservative in isolation, but if they aren't Liberal then they can only be conservative, in accordance with how the establishment media judge these things.
There needs to be a different word than conservatism for having positions that aren't part of the Liberal platform, but "conservative" works well from an optics perspective because it's been effectively vilified.
EDIT: LOL Am I being downvoted because I said people think I'm conservative? One of you people please tell me.