Though they (UK gov, and elsewhere probably) do need to invest a lot more in infrastructure to assist.
* Safe and easy to use separated continuous paths. Not just paint strips but actual physical separation.
* Cut/ban hedges so you can see the car coming round the bend at 60mph on a tiny narrow lane. And so the car overtaking you on a blind corner won't push into the hedge when surprised by another car.
* Wider paths to support both walkers, people with pushchairs, and slow recreational cyclist like me without pushing one into the road or hedge as they pass.
* Paths beyond the towns, so you can actually safely cycle / walk to the next village. Was pretty dangerous to go see a friend when I walked everywhere with a pushcair.