"50 million different companies" = differentiated

If that many companies can survive in a single space, then that means there's value in granular, incremental differences.

While I agree, most MarTech tries solving the same problem of 'make more money faster'... so does pretty much every SaaS platform or business in general.

As far as feature differences, what would you consider a truly differentiated market? I think there's a spectrum, but most markets are on a continuum more than a discrete number line.

Thoughts?