If You Bought Apple Stock Instead of Products
bits.blogs.nytimes.com
bits.blogs.nytimes.com
In June of 2007 I bought a MacBook Pro for $1,999 to run my startup off of. (The chart says that if I had bought stock instead, it'd be worth $4,413.)
The ROI on the MacBook Pro has been the better investment in my opinion.
http://www.google.com/finance?q=NYSE:NOK
...you could today afford two styrofoam cups and a piece of string.
An off-hand observation: Nokia's late-90's rise looks just as spectacular as Apple's in the 00's.
But yeah.
My current machine is:
Apple MacBook Pro "Core 2 Duo" 2.8 15" (SD) 2009-06-08 $2299 $4,328
and it's about time to upgrade.
And I could really use an iPhone 4 upgrade from my 3GS:
Apple iPhone 3GS 16, 32 GB 2009-06-08 $199 $375
The Mac Mini sitting under my TV could more than replace my whole entertainment center:
Apple Mac mini G4/1.42 2005-01-11 $599 $5,026
Was it obvious to people in the industry that these companies would be successful? Was it seen more of a hit or miss? Were people betting against their success?
It's a wonder I was even able to tie my shoes.
- Windows 95 eradicated most of their "ease-of-use" advantage, which destroyed their profit margins
- They had a string of serious hardware and software quality problems, leading people to wonder if
- Their computers were seriously overpriced. (Not mildly expensive like today, but like half the specs for 150% of the price.)
- Their cloning strategy had totally flopped and eradicated their margins even further.
- The Newton, which was pitched as a "save the company" thing, had flopped
- Apple was trying to sell itself to anyone interested, and nobody would buy
- The Wall Street Journal thought there were serious accounting shenanigans going on
- And unlike today, they had no consumer electronic products to fall back on.
The Mac business was so fucked, it took them about 10 years before they really "fixed" it. And I don't think anyone at the time really could have predicted that Apple would become a consumer electronics juggernaut.
Still their stock was considered a steal at $15 a share or whatever, and it's depressing to think you missed an opportunity of a lifetime.
In retrospect I should have gone into as much debt as possible and put all that money into Google shares, but figuring out how to make money when you have access to time travel is pretty easy :-)
Although it'd be more interesting to see the differential between AAPL and the SP500 in the same time (because you probably actually did buy that via a 401k or whatever)
A month after I buy a product, if I still love what I bought, buy the same amount in stock of that company (or a fixed multiple/divisor of the amount spent).
http://goo.gl/PqYeQ (best bang for buck version - google sheets).
If you're going to buy a computer anyway, you'd be measuring the Apple anyway, not the entire product cost. That is, if an equivalent Apple machine cost $1,500, then the money I could have spent on Apple stock by building my own is $500, not $1,500.