When I worked at McDonalds during college, we implemented a surcharge for people wanting extra sauce for McNuggets. It was like $.25 each. If you bought a 6 pack you got 2 things of sauce. A 9 pack came with 3, and a 20 pack came with 5. So really, you got a lot of sauce included.
But people were pissed. It was only a small portion of customers who even asked for more than the include packages, but they were hot about it.
When I first started, we didn't even give free refills of soda or coffee. And I remember, we had this group of senior citizens who came in every morning as a group to just drink coffee and BS. Well, the tax rate in CA changed one day, bumping the price of a cup of joe up a penny. You'd think we had stolen their Social Security checks. They were outraged. Trust me, you do not want a pissed off senior citizen yelling at you when you're 16.