Its not that it didnt work, People use to love Nokia it worked like charm. Nokia was the biggest mobile phone manufacturers until it stopped innovating and iterating their products. It wasn't new for them that Apple and Google are coming up with their phones and how they would be changing the mobile industry. Had Nokia took that up and changed their product to be up with the tech innovations they would have not lost the market share. Right said if you don't innovate or iterate you are going to Die.