All hail Apple's remarkable machine (and we're not talking about iPad 2)

>"And he wastes little time on obscure technical specifications, unless magical is some sort of objective industry benchmark."

IANAL, but I suspect that the constant use of "magical" in Mr. Jobs speeches is actually a legal strategy on Apple's part because it allows them to claim that "alleged deceptive statements were such that no reasonable person" could misunderstand "Apple’s statements as claims of fact." [http://www.wired.com/gadgetlab/2008/12/apple-says-cust/]

The fact that tech journalists miss this probably has something to do with their proclivity for giving Mr. Jobs standing ovations.