> ...but is pure noise for people of average or above-average intelligence.
Maybe not pure noise. He pointed out in many paragraphs that further to the right of the distribution you would find "nerds", salarymen, and other sorts of boring people that would never write such revolutionary medium articles as this one. People ill-adapted for "real life"; academics and their lot. Oh, and "suckers" who don't have the instinct, "why is he/she asking me that question?"
The impression I got from the article was not that Taleb believes that IQ is useless, but rather that all the ideal people are at the middle of the distribution. Too low and you're genuinely unintelligent. Too high and you're "in on it", one of those "lifeless bureaucrat" metrics-obsessed pocket-protector types.