Whose ideas? His employee, as usual, came up with everything. Wolfram just put his name on Gorard's work, because that's what Wolfram does.
Edit: Downvoters, got evidence? Here's Gorard's papers [0] [1], and Wolfram is clearly taking credit for this work upon which only Gorard's name appears. Gorard doesn't do themselves any favors, by name-dropping Wolfram constantly. Almost as if Wolfram employs Gorard and pressures them heavily to incorporate the name-dropping...
[0] https://arxiv.org/abs/2004.14810
[1] https://www.wolframcloud.com/obj/wolframphysics/Documents/so...