> It’s important that metrics do not become the objectives themselves

How do you achieve that?

I've always seen the exact opposite.

It is very tempting to measure things, use more data to better understand the world, and in this case, the state of a project.

But you can't. The world is too complex, too rich, too noisy.

https://en.wikipedia.org/wiki/The_Treachery_of_Images

https://en.wikipedia.org/wiki/Map%E2%80%93territory_relation