I’ve never used the group ordering or pickup for friends features. I just want to pickup my food without waiting in line.

It's a single well-designed app where you can order takeout in a few clicks. It's generally much easier to re-order a past meal on it than it is to call or use some clunky web interface.

I agree with the other two comments: 1) it's a much better easier for ordering pickup than I've seen from any other website or app. It's very easy to build a "Ritual" because it saves your past orders. 2) skipping the line is amazing, especially in the middle of a breakfast or lunch rush.

My office is huge into Ritual, it was used daily. The group ordering makes it way easier than "grab me a burger and I'll Venmo you". You can fully customize your own order without bothering your teammate with "no pickles, extra cheese please". You then pay on your own, so no one has to keep track of splitting bills and IOUs. A small bonus is that each individual order is packaged separately and clearly labelled so that you don't have to fish out items and work out whose is whose.

You can definitely achieve the same thing without Ritual, but the app takes care of all the pain points and pays you in rewards to use it, so why not?