Per the article, this is based on an analysis of 1,200 searches done on their platform. It seems like a stretch to use those figures to reach conclusions for a city of over 800,000 residents.
The issue here is whether we can draw a reasonable inference from that sample to the target population (all people in San Francisco). My guess is it does not. The title is not justified by the data presented.
The claims we're able to make are narrow:
A combination of annual secular growth, advertising spend, and COVID that we cannot disentangle suggests 30% increase in move requests to this moving site in the area; Separately, the sample of people using this website are more interested than outbound moves than last year.
If we want to combine these, we have "Website Shows 90% growth in raw outbound move searches among SF visitors"