Pretty wild that apple came up with a case that truly would be the tipping point for some (maybe even myself) iPad 1 owners to make the switch. Try pitching that in your next product concept or product marketing meeting.
My 9 year old son, who is the main ipad user, watched the video of the smart cover and was like :-O then he said "we should get the brown one." to which I was like "we're buying an ipad2?" Anyway, brown looks amazing http://www.blogcdn.com/www.engadget.com/media/2011/03/ipadre... and I am trying to justify buying an ipad2 for "development" purposes. Got any app ideas?
Have you used those magnetic MacBook Pro power cables? Apple can bring something even smaller than a case and have it be the tipping point.