It’s difficult to truly measure the outcome of this sort of promotion in completely new market conditions such as those we’re currently experiencing. I run a retail business on the side (still work full time) and sales have more than doubled during the pandemic with no other changes to incentivize it. I’ve been selling the same product for 1.5 years, so I have a good idea of what an average month looks like.

Could be that people are spending more time online and therefore shopping. Could be that people are spending more time with their hobbies (it’s a product for musicians). Could be people spending their stimulus checks. Could be a number of other factors.

My point is that’s it’s probably unwise to draw conclusions from data which was gathered in an unprecedented market, and its best to wait for market stability before running promotional trials.