I pay google the $10/mo. for no ads on youtubeso the kids don't get exposed.

The extra benefits are - play video with the screen off to listen to lectures - youtube music - specifically good for letting the toddler hear the wiggles without having to watch a wiggles video on youtube

I also pay hulu for no ads. I'm happy for the opportunity to pay directly for entertainment instead of with my eyeballs. No way to opt out of tracking, though, hence the pihole.