Given the potential to democratize socializing to form business partnerships, it would catch on all on its own as a way to be inclusive during the pandemic in a way that golf never was.
Semi-related, I was reading a sociological research paper by Irving Crespi about playing cards in Endicott, NY and in his conclusion, he speculates that people used the structure of playing bridge or what have you in order to more easily tolerate each other's company. He was trying to explain why most card players weren't gambling seriously and I think he was right about structured activities providing a social lubricant analogous to alcohol.
Perhaps the eu-social aid of structured activity is even stronger than alcohol because we're given a detailed script to play out and distract ourselves instead of simply taking the edge off of our ability to waste energy over analyzing the social situation.