I really don't see Tim Bray as coming out as an anti capitalist here. That's why this is amusing.

To clarify, it's not bad what he did, he is the good guy now. To put him up as an example of anti capitalism in its own right (even discounting the fact that the warehouse workers who were sacked are not) is hilarious.

Edits - As most comments in the thread suggest, most people are not seeing this as a form of anti-capitalism at all.