The joke being "ally" is a term used by those fighting against the injustices of capitalism, and this dude has millions from literally being the Boss and accrued from exploitation. Of course that doesn't matter as he's now a good guy speaking up for the oppressed. It's quite amusing if you believe in anti-capitalism.
To clarify, it's not bad what he did, he is the good guy now. To put him up as an example of anti capitalism in its own right (even discounting the fact that the warehouse workers who were sacked are not) is hilarious.
Edits - As most comments in the thread suggest, most people are not seeing this as a form of anti-capitalism at all.
>At the end of the day, the big problem isn’t the specifics of Covid-19 response,” ... “It’s that Amazon treats the humans in the warehouses as fungible units of pick-and-pack potential. Only that’s not just Amazon, it’s how 21st-century capitalism is done.
how is it "hilarious" to take this sentiment as anti-capitalist? how could this be interpreted another way?