Bootstrapped Startup Fitocracy Helps You Level Up in Real Life

Sounds eerily similar to the Epic Win app, just focused on fitness rather than generic self-improvement.

Nevertheless, I think that "gameifying" more aspects of people's lives will directly result in an increase in the quality of those lives. Games provide people with a near-instantaneous sense of achievement that they may not be able to find in the "real world." Carrying these feelings of accomplishment over to even the most mundane elements of individuals' lives should help to make people fitter, happier, and more productive (heh).