Where is the evidence the fellow did what he says he did? What's the company name? Who is he? What product did he sell? Who uses it?

We all love to read success stories but shouldn't we ask that the provenance of such stories be provided? Here we jump into discussing the advice of a total stranger - an unknow with no credentials. "Nukemanbill" could be sitting inside a mental institution or another teenager playing mind games. Or maybe he just read the book "All Marketers Are Liars" by Seth Godin and is testing Godin's ideas. Hell, maybe he's a SPAMmer selling Godin's book and thus this post.

The only URL on the site that has any provenance whatsoever is the one to JoelOnSoftware. Heck, I question even Joel's BS ofttimes because his is a private company and we don't know whether he's floating on his past Microsoft earnings or really makes money. Should I read someone's writings because he posts a known URL?

Taleb's right - humans are natural-born suckers. We're too trusting even here on HN. IMO if you own a company and want to give advice then you should be willing to name yourself and the company. Without that it's just SPAM.

To it's credit the advice given is worth every cent I paid for it.