I.e. boosting visibility probably brings proportionate benefits to the most desirable men, but little additional benefit to the ugly/short/older guy.
Edit: wtf @ stripping emoji HN
At least on OKCupid, women rate 80% of men as below-average attractiveness, while men rate women at right about 50% as below-average and 50% as above-average [0].
OKCupid has since deleted the post with their findings [1], but references to it still exist all over, as does an archived copy [2].
[0] https://techcrunch.com/2009/11/18/okcupid-inbox-attractive/
[1] https://theblog.okcupid.com/your-looks-and-your-inbox-8715c0...
[2] http://web.archive.org/web/20100324074028/http://blog.okcupi...
Why even ask for above/below average ratings? What people like/don'tlike is more interesting.