This reminds me of a story a friend told me: he locked himself out of his house, he calls up the emergency locksmith, locksmith takes a look, and says it will be £150.

My friend (annoyed) asks what is he going to do. Locksmith pulls out a bent coathanger. My friend gets angry. Says he could do it himself, he has a coathanger upstairs, he doesn't need the locksmith, £150 is a total rip off, calls him every name under the sun.

Locksmith: "Okay mate, you have a coathanger now?". Friend says no, agrees to pay him. Door opened. £150 well spent.

I think too many people here perceive tech as something that meets their needs when it should be about providing a service to others.