Urbit was on its own island until recently - the only project challenging the domination of WWW.
This + Tildeverse feels like the very, very, very early days of hackers starting to play with alternate protocols, and the style and format of WWW.
It's fun, non-commercial, social, and aimed at hobbyists - just like the early WWW.
Given another 10 years of experimentation, I could 100% imagine WWW being seen as corporate, commercial and professional space.
Right now there isn't a good pseudonymous layer, because everything is very tied to real identity. Privacy doesn't really exist in a world of shadow profiles. And, with my commercial hat on, not do I want it to. I want to be able to retarget the shit out of email lists, and run intensive Facebook ad campaigns.
The needs of commercial space are not the needs of personal space. One solution could be different protocols, or at least different spaces, for each.