« Nous voulons que cette période fasse franchir une étape dans la culture vélo, et que la bicyclette soit la petite reine du déconfinement en quelque sorte » [1]

I think the English version is nicer. More succinct.

Edit: ah, ok, my rudimentary knowledge of French meant that I missed out on a pun as another reply to your comment points out. I take it back: a pun trumps all brevity.

[1]: https://fr.news.yahoo.com/d%C3%A9confinement-plan-20-million...

In french, "la petite reine" (i.e., "the little queen") is a fancy literary idiom for a bicycle. Also, "bicyclette" is a feminine noun.