He's done some of those POV-style videos before, but started to really lean into it about a month ago. I think his channel has grown by ~150K subs in the last month.
If you're ever in the Bay Area, his Wursthall restaraunt is well worth a visit. I don't live there but I make it a point to visit at least once a year when travelling.
I've been loving the introduction and Kenji's very scientific approach to cooking. I've always been interested in messing around in the kitchen and hate when chefs in instructional pieces refer to "love" as that extra ingredient. In line with that, Kenji shuts down the notion of New York bagels being better because of the water.
I think there's something different about just being able to watch a master perform their craft vs a "masterclass". I pick up all these little details and routines that might be second nature to them and so they might not even think about bringing up in a "class" mindset or setting.
I'm all for getting paid, but man, at least put out ads relevant to your content.
I kid, but anymore these days seems like every one of Babish's recipies comes from Kenji.