If you can see past that, his actual cooking is good and is motivating a lot of other people. If you can't see past that, the great thing about media, is you can choose to ignore it.
If only the world were so simple. In a democratic system, what is highlighted by the media affects everyone. Politics, culture, daily life. Certain political figures would not be political figures if the media didn’t cover their vulgar and obnoxious behavior constantly.
When I was a kid people like you were complaining about all the cussing in hip hop. "They swear 5 times in the first 60 seconds". When my grandparents were young, people like you were complaining about the vulgar new "jazz" music that was going to corrupt the kids and make white women smoke dope.
btw, necessary is a completely bullshit criteria by which to judge any art or entertainment.
Nat seems to be achieving the opposite of what you say you're concerned about.
The point of these videos is to educate people how easy and affordable it is to eat fresh, nutritious and tasty food at home.
He's attracted millions of views before any mainstream media outlets have given him any attention, and he's done it by being quirkily entertaining, as well good natured and encouraging to his viewers (exemplified by lines like “Just have a go, you’re more talented than you realise”).
The only thing he's swearily abusive towards is lowest-common-denominator, anti-nutritious, big-corporate-commoditized food.
Earlier videos that have attracted a lot of views involve highlighting the absurdity of conspicuous largesse (luxury boat shows) and masculine hooliganism (e.g., burnouts in cars).
These seem like the very things that would be most associated with the style of politics you're most concerned about.
Yep he has tattoos and swears, but from what I can see he's only trying to raise society's standards, not lower them.
Sometimes it takes a trojan horse to get the payload to its target.
I also don’t really appreciate the ‘pearl-clutching’ bit. Not wanting to hear swear words constantly doesn’t make me some ancient conservative who wants kids off my lawn.
It's because he's reaching an audience that normally wouldn't seek content about healthy home cooking. He also has an interesting personal backstory.
I've edited my comment to take out the personal jibe, but I would encourage you to think about the impression your comments give if you don't want to be seen that way.
Content doesn't always have to be pleasing to us personally for us to be able to peel back a layer and understand its place in the world.