Pure conjecture, but I get the impression that this was an emergency cost cutting measure forced onto this team by the parent company, Canon. Perhaps COVID-related?
In any case, I’m glad they are at least going to be able to try to make it work independently. I’m happy to pay a few more bucks for it.
The new name is not nearly as catchy and fun: BackThen. Ugh. Sounds like a backup utility or something.