You don't need to be an insider to realise that the management has been tuned to squeeze every ounce of sweat in the name of
leadership principles. If you were an insider, you'd probably be sick to your stomach, if you knew where to look. Now, Amazon (being so huge that it is) cannot explicitly promote such behaviour from their managers but there's an
epidemic of assholes for a reason, like one of my friends likes to put it.
So, yes, when things like this leak out [0][1], you'd bet your bottom dollar that Amazon does really care about optics [2].
That said, I understand their predicament and I admire tough decisions they need to take to keep the business going [3] in a time where logistics is an absolute nightmare even at a smaller scale, but I don't, for one second, underestimate their will to bend rules and regulations to hit whatever bottom line metric they are measuring at any given point in time [4].
[0] https://news.ycombinator.com/item?id=22763057
[1] https://news.ycombinator.com/item?id=22738592
[2] https://news.ycombinator.com/item?id=21818233
[3] https://news.ycombinator.com/item?id=22604866
[4] https://news.ycombinator.com/item?id=22956182