So it seems smart to say, "why don't they just build and test one, then figure out how to manufacture it at scale?" But to do that would be even harder because you'd have to redesign everything from scratch the second time around, while maintaining component compatibility... much smarter to design for manufacturing from the get-go and treat the test articles as expendable.
BTW, ULA is doing something similar with Vulcan & Centaur V. The design of the rocket itself is deeply related to the assembly line they are producing.