We need to bring back RSS which will improve discoverability of self hosted content. London real and many youtubers have had content removed, all political stuff is demonetized as well and we mobile developers go to sleep praying our apps won’t be spontaneously removed when we wake because an under paid intern found a violation of some kind to meet their quota to fit the curve.

consumer web is done, its owned by private companies, which control discoverability (google ads let’s say) then monetization (google ads) the Platform itself (android which gains data), membership and enforcement (google dev account) the government is too scared to break up google or amazon. user acquisition costs will continue to go up and google as an example for most queries shows 50% ads and 50% organic. Not to mention the word ‘ads’ has no background now and is so small that most people don’t notice that it’s an ad. Well played. Pay to play or get out. Monoply doesn’t exist the product is free to use for consumers so consumer isn’t being ripped off. Government is powerless in this sense but the FTC can help with things like you can’t advertise your own properties in results, you need to provide small business a chance (so 80% organic results required), Ads need to be labeled with contrasting colors, for each large company whose organic result shows provide a chance for a small company to show as well 5:1 ratio. Otherwise most small businesses are done. Google is the yellowpages, you live or die by it if you are a small business.