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what ad service did you use for the reality star ?

for those talking about the campaign or the non targeting, I think the example he mentions about using another service is relevant.

I'm not familiar with MyLikes, but are the influencers that are used for advertising, are they able to be chosen by the companies, like ad.ly ? How transparent is the process of what influencers are running the ads ?

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Our influencers choose from a huge variety of ads that they are interested in. They also write the message that they want to send out. Since we payout based on relevant clicks (and rank influencers based on their click through rate), we incent influencers to make sure that they post things that their audience is interested in.

The reality star was just a friend of my co-founder.

I'd be more interested in who are the people MyLikes chose to advertise your campaign based on the categories you chose. From the categories you chose.. Moms, Youth/teens, Finance,Education, Art, Small business. This seems like its the right target for your product.

Right, we certainly picked the correct target demos based on all the research we have on who has purchased products in the past. MyLike lets people categorize themselves, which is a problem.

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