The definition of hoopla (from http://dictionary.reference.com/search?q=hoopla):

  1. bustling excitement or activity; commotion; hullabaloo; to-do.
  2. sensational publicity; ballyhoo.
  3. speech or writing intended to mislead or to obscure an issue.

Obviously, you thought I meant (3), when what I really meant was (1) or (2). I just meant that there's been a lot of to-do about "carbon footprints" and such lately, and I'm not sure how much of a real effect any of the proposed changes are really going to have on the climate. That's all. I wasn't intending to get all political.