That's because he says lots of down to earth things except his philosophical warrants for these things are insanely conservative
Well, I guess this answers that (and maybe more).
But to give my personal perspective, I’m not sure what Peterson’s motives are. He has stated that he used to have severe clinical depression, which might help contextualize some of his more “grim” lectures/videos. (He and his daughter are able to mitigate their depression by having a carnivore diet. Strange, but it seems to work for them.)