I don't understand why this essay starts with an excursus on economic decline before veering around the corner to talk about writing and the author's---no shit---comparison of himself to Einstein? And then closes with a bunch of screenshots of BMW ads, evidently (?) as an example of Good Writing of the Past, but where those ads (that is, the alleged exemplars of writing) are too blurry to read, even zoomed in?

This is, dare I say it, exceedingly bad writing.