This article is misleading in one important aspect - the license for the use of the collection of British Museum in commercial settings.

The article states that the collection of the British Museum can be downloaded for free under the Creative Commons license CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). This international license permits the use of the subject licensed materials for commercial purposes. But a deeper look into the British Museum license proves that CC BY 4.0 is not applicable here. The Museum defines its license in specific terms (https://www.britishmuseum.org/terms-use/copyright-and-permis...): the Museum's license specifically excludes commercial use in its license and even gives examples of sites and blogs that promote services, etc. So watch out! Don't rely on the Creative Commons license in this case. If you have a blog and you use one of their photos you may get in trouble. Go into the Museum's site and specifically read their license terms.